Refresh your internet_
Superloop.
The ISP category is profoundly meh. Full of dull, corporate providers.
Superloop is the new fresh player in the Aussie market. They come in with a challenger attitude. One that seeks to overpower every pain point. To be as innovative, creative and brilliant as the big, mad mess of bits we see on the internet. They’re here to lead the industry out of the dark ages and into the light. Here to Refresh your internet_
So we set out to create a brand that is ‘of the internet’, from using refreshed memes as spokespeople, to leaning into a design aesthetic that feels at home online, and even refreshing the old dial-up sound for the sting.