Creating unexpected ideas to solve business problems.

Email
nicolasbsmith@gmail.com

Nico is a Creative Director at Grey New York, named ADWEEK's "Global Agency of the Year"​ twice in recent years.  

With 15 years’ experience at some of the best ad agencies around the world, he’s picked up a few things. The most valuable being his ability to quickly adapt and embrace different cultures and to then add his own unique perspective to solve conventional business problems in unconventional ways.  

Being a part of culture and business is the focus of his work, often pushing boundaries to generate ideas that affect culture and stay relevant in time.

Throughout his career, he has led agency pitches that have brought in new business for the agencies he worked with, as well as upped their creatives rankings through his numerous campaigns that have been recognised at local and international shows including Gold at Cannes Lions, The One Show, CLIO and a D&AD Yellow Pencil.

He’s passionate about his industry and is on a relentless mission to make great stuff. If you want to say “hola” contact him via email, phone or carrier pigeon.

EXPERIENCE

Grey Group | New York, US.
Creative Director | October 2023 - Present

Leo Burnett | Sydney, Australia.
Associate Creative Director | May 2021 - September 2023

CHE PROXIMITY | Sydney, Australia.
Senior Art Director | Sep 2018 - April 2021
Clients: Velocity Frequent Flyer, eBay, NRMA Insurance, Samsung,  Four Seasons Condoms.

MIAMI AD SCHOOL | Sydney, Australia
Art Direction Teacher | Aug 2018 - Present 

R/GA | Sydney, Australia
Senior Art Director | Feb 2018 - Aug 2018
Clients: Samsung, Nike, Toyota. 

DDB | Sydney, Australia. 
Senior Art Director | Jan 2017 - Jan 2018
Clients: Volkswagen, Mc Donalds, Westpac Bank, Virgin Airlines. 

WUNDERMAN | Buenos Aires, Argentina
Creative Director | Jan 2016 - Jan 2017
Clients: Mercado Libre e-Commerce, Banco de Bosques, Philips, Tarjeta Cencosud, Movistar. 

BBDO | Buenos Aires, Argentina
Senior Art Director | Jul 2015 - Jan 2016
Clients: Pepsi, 7Up, Paso de los Toros, Gatorade, Lays, Pedigree & Personal. 

OGILVY | Buenos Aires, Argentina
Junior / Semi Senior Art Director | Dec 2010 - Jun 2015
Clients: Coca-cola, Johnson, Fox Films, La Paulina, Santander Rio, Salta Beer, Schneider Beer, La Voz Newspaper, Toyota, Tang, Philips & OLX e-Commerce. 

HIGHEST HONOURS