The Uncomfortable Feed

MILKDROP

Pumping sucks. That’s why MILKROP decided to create custom breast pump cushions to make pumping more comfortable for new mums. But to create a vast range of cushion sizes they needed a way to capture more nipple data.

So, to raise awareness and capture more data, we created The Uncomfortable Feed - the most uncomfortable feed online, aiming to make feeds for new mums more comfortable IRL. Every post was designed to mimic the painful feeling of pumping with an ill-fitting pump, with the hope that by making visitors feel uncomfortable, we could encourage them to help make things more comfortable.