
LIFE SIGNS
Traffic signs impossible to ignore.
Life Signs.
La Voz del Interior.
Car accidents are the number 1 cause of death in the province of Cordoba, Argentina. Traffic signs are there, but people don’t seem to notice them. So in partnership with ‘La Voz Del Interior’ (Cordoba’s most popular newspaper) we created a simple and powerful solution: Traffic signs impossible to ignore.




Awards
Cannes Outdoor Gold Lion
Lápiz de Platino (Argentina) Media Gold
D&AD Yellow Pencil
Diente (Argentina) Oro Bien Publico
LIA Innovation Silver
Clio Innovative Media Silver
EFFIE Gold
The One Show Outdoor Merit