Generation Intervention.

Four Seasons Condoms.

Young Australians are having 50% less sex than previous generations. Societal pressures, tech use and mental health issues are up, and libidos are down… Not great news for the a condom company. 

So, to help combat this global sex recession and get young adults back in the sack, we encouraged parents to have ‘The Talk 2.0’ using our Generation Interventions packs.

And instead of using influencers to kick off the campaign, we got their parents to burst in on them mid-stream.