VELOCITY #EARNBASSADORS
Paying people in points for promoting our points to other people.
#EARNBASSADORS.
Velocity Frequent Flyer.
Virgin Australia's frequent flyer Velocity had the problem that most of its members don't engage with the program because they think you have to spend big and fly loads to earn points. They don’t understand how the program works.
So, we asked the members who do know how to earn loads of points to promote the program to the other members, and we'd pay them with the one thing they want more of - Points.
The influencer campaign that didn’t use a single influencer or spend a single cent.
Awards
LIA Social & Influencers Gold + Silver
One Show Social Media Gold
Caples Integrated Gold / Radical New Strategy Gold
Clio Social Media Bronze