NRMA HELP!

The board game that made insurance fun.

HELP! THE BOARD GAME.

NRMA Insurance.

CONTAGIOUS CAMPAIGN OF THE WEEK.

Insurance is boring and takes a long time to understand. The problem is, if you’re not properly insured, like 88% of Australians, you risk losing everything from your house to your favourite armchair. And in a country as dangerous as Australia, with the likes of bushfires, floods, storms, snakes and even bin-chickens, disaster is pretty common. That’s why we’ve partnered with NRMA Insurance and turned the complex pages of legal terms into a game everyone can play, have fun and experience insurance risk without risking anything.

The best part? proceeds from the 30,000 units sold online and at K-Mart will be donated to the Australian Red Cross disaster relief fund.

Awards

Spikes Asia Design Gold / Media Silver

Spikes Asia Design Gold / Media Silver

Award Awards (Australia) | Media Bronze | Branded Content Bronze | Creativity for Good Bronze

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